You Will Want To Sign Up for Amazon's New Echo Auto 50% Off Deal

This is a limited time offer of course.  You need to sign up for free to get the invitation which is good for 50% off.

No other Alexa Device was designed for the car with as many microphones as this for purposes of picking up your voice, and for Noise Cancellation.

Since this is an official Amazon device, you can bet the updates to the car platform will be pushed to their devices first and foremost.